In this episode, I'm meeting Claus Nielsen from CX Facts. CX Facts is a platform that provides customer perception data to banks and large corporates.
Claus explains that while transactional data is readily available, there is a lack of customer perception data, which is crucial for understanding how customers view the bank's products and services.
CX Facts aims to bridge this gap by offering a SaaS tool that allows banks to collect feedback from customers in real-time and analyze the data through a dashboard.
This helps banks and corporates optimize their banking relationships and improve customer satisfaction.
Takeaways
- CX Facts provides a SaaS tool that allows banks and large corporates to collect customer perception data in real-time.
- Transactional data is readily available, but there is a lack of customer perception data, which is crucial for understanding how customers view the bank's products and services.
- The platform allows banks to ask as many customers as they wish, as often as they wish, and provides a dashboard for analyzing the data.
- CX Facts helps banks and corporates optimize their banking relationships and improve customer satisfaction.
- Improving Banking Relationships with CX Facts
- Bridging the Gap: CX Facts and Customer Perception Data
- "We had transactional data, but we didn't necessarily know what did the customers think of us."
- "We can build a solution where banks get access to a SaaS tool where they can ask as many customers as they wish, as often as they wish, do it globally, and then have a dashboard where they can, of course, dice and slice the data."
- "There's an underlying dissatisfaction, unfortunately, but they can't, of course, everyone's being polite and often over lunch or the like, but they don't have that data."
Keywords: Claus Nielsen, CX Facts, customer perception data, banking relationships, customer satisfaction, SaaS tool, real-time feedback
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